BRAND IDENTITY & UI/UX: COVAX

CURATED BY

Lucas Pena,

Fahed Sabbagh

& Rhea Jhaveri

Brand identity and digital application concept developed for COVAX (A Vaccine Delivery App)

Insight

COVAX required a visual identity that balanced global authority with accessibility, ensuring the brand felt credible, clear, and human across both communication and digital touchpoints.

Execution

We developed a cohesive visual identity system designed to translate seamlessly into a digital product environment. The branding focused on clarity, recognisability, and adaptability, while the UI/app mockups explored how the identity could function within an intuitive, user-friendly interface.

Typography, colour, and layout principles were extended into the application design to maintain consistency between brand expression and user experience.

Insight

During Covid, everyone was flooded with information, but what people needed most was clarity they could trust. For a global initiative like COVAX, the job was to feel authoritative and human at the same time, turning a complex mission into something instantly understandable and easy to engage with.

DESIGN & EXECUTION

We built a cohesive identity system and extended it into a UI app concept so the brand could live consistently across both communication and product. The design leans on strong hierarchy, clear typography, and a structured grid to guide the eye and make the information feel calm, credible, and easy to follow. The UI mockups apply the same rules, creating a seamless experience between what COVAX stands for and how it shows up digitally.