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Selected work
Selected projects exploring the intersection of strategy, storytelling, and creative direction.
01
Mastercard's
Astronomical Sales
Strategy | Creative Direction | Campaign | Digital Content
02
YSL Beauty's Babycat
Campaign | Film | Luxury Beauty
03
PIF x Lifera Announcement
Creative Direction | Strategy | Social
04
Mastercard x Twitter
Feminine Arabic
Campaign | Cultural Insight | Creative Direction
05
Mastercard's She is Priceless
Creative Direction | Film | Campaign | Brand Platform
06
COVAX Vaccine Delivery
Branding | Visual Identity | UI/UX | App Design
07
BOCA's Journey to a Sustainable Future
Film | Creative Direction | Brand Storytelling | F&B
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