Create Group
PIF x Lifera
Client
Public Investment Fund
AGENCY
Year
2023
Location
Design, Strategy & Art Direction: Rhea Jhaveri
Content: Sana
Animation: Goncalo
Dubai, UAE
Insight
Most partnership announcements focus on what is happening. We chose to focus on why it matters. By shifting the narrative from a standard reveal to the strategic intent behind the collaboration, the work grounded the announcement in purpose and meaning.
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Execution
The film adopted a newspaper-inspired visual language, using editorial layout principles to guide eye movement and pacing. Typography, hierarchy, and grid structure worked together to create a deliberate reading experience, transforming the announcement into a clear, engaging narrative.
A partnership announcement film for PIF and Lifera, designed to communicate the strategic intent behind the collaboration rather than a standard reveal.